{"product_id":"the-big-squij-donut-slow-rise-squishy-toy","title":"The Big Squij Donut Slow-Rise Squishy Toy","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003ePlease note: This product comes in 3 different colours, and the colour will be selected at random.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. Made from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. Part of The Big Squij collection, this donut design sits perfectly within the food-themed range, offering a high-impact, recognisable shape that performs strongly in retail environments. Ideal for toy shops, gift stores and high-footfall locations, it encourages impulse purchases and hands-on engagement. Designed for standout merchandising and strong sell-through, The Big Squij Donut combines playful design with proven squeeze appeal to drive retail success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e 3+\u003cbr\u003e\u003cstrong\u003eDimension:\u003c\/strong\u003e 15.00 x 6.50 x 15.00 cm\u003cbr\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eUnited Kingdom\u003c\/span\u003e\u003c\/p\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":67635935805652,"sku":"5037832347947","price":19.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/7763\/0297\/files\/mediumNV988.jpg?v=1791180756","url":"https:\/\/hyggerium.com\/products\/the-big-squij-donut-slow-rise-squishy-toy","provider":"Hyggerium","version":"1.0","type":"link"}